Geoff Grace

Sales Representative
  • Geoff certainly lives up to his reputation of being one of the top 5% sellers… my books, this top ranking is for the outstanding service ... he provided! I was impressed with Geoff’s professionalism and thoroughness. In a stressful time as house selling, Geoff made the process seem effortless. He immediately outlined his role and suggested some realistic expectations for me as the vendor. This realism helped me see the larger process of what was happening and what to expect. Geoff went out of his way to offer excellent suggestions of how to show the house better. He was helpful and very tactful. He was prompt to respond to questions and concerns and was easily accessible by phone. All of these variables made him an excellent agent whom I would highly recommend to my friends. Read more


  • My husband and I were referred to Geoff Grace by a friend who said Geoff was extremely hard-working, ethical and not pushy - three qualities ... we wanted in a real estate agent. After visiting a few houses with Geoff, it was immediately apparent that he understood what we were looking for.He didn't waste our time by showing us houses that weren't within our price range and that didn’t meet at least the majority of our needs and wants. Last fall we noticed a house we were quite interested in. We contacted Geoff and within a few hour she had set up a visit. Since this was the first house we had seen in a while, we asked Geoff to show us a few others in the same price range so we could get a sense of market value and going prices. He very helpfully found us a number of comparable homes in two different neighbourhoods and made appointments for us in short order. While we didn’t buy that first house, we did continue working with Geoff and within three weeks had found our dream home on Waverley Rd. We found Geoff to be very intuitive about our needs and wants. He returns calls usually within 1 or 2 hours -- not days -- and updates you as to what he has heard and seen in the market. He sent us many houses through MLS, the same day they were listed. Another valuable resource Geoff brings to this business is his keen sense of market trends and changes. For every house we seriously considered, Geoff developed a comparative report showing other houses of similar size, in the same neighbourhood that had sold in the past 6-12 months. In this way, we could see how the market was changing and what type of offer we might want to make. During the offer period, we found Geoff to be very realistic and helpful. He understood we had a ceiling and offered his advice on what type of offer might be necessary and what the ramifications were of what we decided to offer. On the sales side, Geoff worked with us to ensure our home on Glenmount Park Rd was picture perfect for the open houses and for all sales visits. He absorbed the cost of a “stager” who advised us on what we needed to change and what elements we could introduce to make our home more saleable. Geoff's strategy worked: our house sold within a few days of listing for $ 20,000 over our asking price! In the unlikely event we'd ever leave our beautiful new home, we'd definitely want Geoff to sell it and we'd want Geoff to help us find a new one. Read more

    Audrey & Andy

  • Dear Geoff: I am writing to thank you for the extraordinary service you provided in helping us purchase our condo…You were most generous with your time ... and expertise and helped my husband and I see the potential and options available to us given our budget etc…We never felt pressured and always knew you had our best interest at heart…Your professionalism in facilitating the offer and eventual purchase of the condo was truly exceptional. Geoff , you never rushed us for a decision and were always willing to go the "extra mile" for us. I am convinced our move to Toronto would not have been as smooth, if you had not been a part of it. My husband and I want to thank you for being you, a credit to your chosen profession. Read more


  • Dear Geoff, Mark and I wanted to thank you for guiding us through the process of selling our first home. Your professionalism far exceeds any other ... agents that we met. We appreciated you taking the time to answer all of our questions, provide us with the best competitive analysis that we had seen and your constant availability. You outlined all of your impressive marketing initiatives during our first meeting and you were 100% true to your word. I would highly recommend your services to anyone that is selling a home in East Toronto. Read more

    J&M Jones

  • Geoff & Gail, congratulations on your Platinum award. I appreciated your professionalism and diligent attention to customer care during the purchases and sales I’ve been ... involved with you, and these traits have served as a model for the way I deal with my own customers. Congratulations on the well-deserved recognition….When it comes time to buy again, or if I know of anyone who is in that position, your name is the only name I will think of. Read more


Meet Geoff Grace Geoff is social!

Geoff is an Ottawa native who has lived in Toronto for over forty years. His long history of sales experience began prior to selling real estate when he owned and operated multiple magazines, including a publication entitled – appropriately – Home Owners. Geoff has held national and international sales management positions with companies such as The Globe and Mail, Reader’s Digest, and Marketing Magazine. Previously, he owned Advertising Marketing Group, a company dedicated to selling advertising for multiple medium-sized magazines.

After a lengthy and successful career in the publishing business, Geoff was ready to forego stressful international travel requirements. He set his sights on joining his wife, Gail, in the development of her real estate sales business. His negotiating skills left him well equipped for his new career selling Toronto homes and have proven a key asset to his clients.

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